At our jewellery venture, our intention is to replicate our experience 
in gold loans. It’s worth recalling that gold loans were for long 
dominated by the unorganized sector with small pawnshops and 
moneylenders lending money at exorbitant rates of interest. It was a 
segment the large commercial banks were not interested in because the 
potential for profits was limited—loans are given for small amounts and 
get repaid in two to three months. Manappuram’s biggest achievement in 
gold loans was to bring integrity, transparency and professionalism to a
 segment where it was missing all along. Our beneficiaries are the 
ordinary people who were given access to a credible source of instant 
credit.

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